Saturday, May 31, 2008

Mock Children's Books or Mocking Children's Books?

Apparently there's a new trend in PR, the promotional "fairy tale."

"Entrepreneurs have a habit of describing their companies in David-and-Goliath terms. Now, some are taking cues from Eloise and James and the Giant Peach. A mini trend in the world of public relations has companies replacing their run-of-the-mill press releases with promotional materials that look and feel like children's books."

Here's the link to the entire article.

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