This is what the owners of Type wrote re. the video:
After organizing our bookshelf almost a year ago (http://youtu.be/zhRT-PM7vpA), my wife and I decided to take it to the next level. We spent many sleepless nights moving, stacking, and animating books at Type bookstore in Toronto. Everything you see here can be purchased at Type Books. Grayson Matthews generously composed the beautiful, custom music. But none of it could have been done without all the volunteer hands who shelved and reshelved books all night, every night.
Thanks to Patricia Storm via Quill and Quire.